Plum 0.3% Glycolic Acid & Cherry Blossom Frizz Control Hair Serum Creme

This isn't just a serum creme - it's your hair's secret sauce, co-created with 500+ plumsters to tackle your frizz problems. We heard the rants, the poofy-hair days, and the desperate hair tie moments - and they got to work. Frizz goes down, shine goes up, and those annoying flyaways? Not today. It even fights UV rays, heat tools, and humidity like a boss - for a full 72 hours. Lightweight? Yep. Water-based? You bet. Bonus: It works instantly and from within. It glides on like a dream and leaves behind 200% more gloss without a single sticky situation. Name a better multitasker. We'll wait.

Features:

• 72-hr humidity-proof frizz control: Frizz? Not your problem anymore. This cream dives deep with 0.3% glycolic acid to smooth your strands from the inside out. It hydrates, softens, and keeps your hair tamed. Expect 72 hours of frizz-proof, smooth-sailing hair.
• Hair armor, activated: UV rays, heat tools, and pollution - your hair faces a lot. But with this creme-serum, it's fully protected. It defends against UV damage, shields from heat up to 230 C, and guards against environmental chaos for 72 hours. Smooth, strong, and stress-free hair all day, every day.
• Weightless wonder: This lightweight, water-based leave-in hair serum creme is all smooth and zero mess - no grease, no stick. Absorbs in a flash with no buildup and gives you a 200% gloss boost. It gives natural smoothness without messing with your hair's personality. No flattening, no stiff strands - just soft, frizz-free hair that still holds its shape, bounce, and volume like it should.
• Your hair's new signature scent: A light yet indulgent fragrance that lingers as effortlessly as frizz-free hair. Fresh and airy with a fruity-floral heart, it melts into a warm, sensual base of amber, sandalwood, and musk - elegant, weightless, and unforgettable.
• TOP NOTES: Bergamot ae“ Leafy Greens ae“ Red Fruits.
• HEART NOTES: Apricot ae“ Cherry Blossom ae“ Mimosa.
• BASE NOTES: Amber ae“ Musk ae“ Sandalwood.

About the Brand: Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges.Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.

Legal Disclaimer: Product images are for illustrative purposes only. Images/packaging/labels may vary from time to time due to changes made by the manufacturer's manufacturing batch and location. The product description is for information purposes only and may contain additional ingredients.